Google Expands Prediction Market Ad Ban to Michigan and New York
Google's list of states where prediction market ads are prohibited has expanded to four, with the company adding New York and Michigan.
Google has added Michigan and New York to the list of states where advertisements for prediction market contracts and related products are prohibited, extending restrictions that already apply in Nevada and Ohio.
The company announced the changes in an update to its Prediction Markets Policy posted on July 13, stating:
In July 2026, Google will update our Prediction Markets policy in the United States to prohibit the advertisement of prediction markets contracts and related products ads in Michigan and New York.
Consequently, advertising of prediction markets and related products in Michigan and New York is prohibited effective July 13, 2026.”
Under Google’s prediction market policy, only federally regulated prediction market operators can advertise in approved U.S. jurisdictions. Eligible advertisers must have the Commodity Futures Trading Commission (CFTC) authorization as a Designated Contract Market (DCM) or have a registration with the National Futures Association (NFA) to provide access to products listed by an eligible DCM.
Michigan and New York are the latest additions to Google’s restricted list. They follow Ohio’s addition in June and Nevada earlier this year. At the time, the Ohio Casino Control Commission told Gambling Insider via email that it had not requested Google’s actions.
Michigan and New York Recently Secured Court Wins
Google did not explain why it added Michigan and New York to its restricted list. However, the developments come as both Michigan and New York have recently secured court victories against Kalshi.
In Michigan, Ingham County Circuit Court Judge Rosemarie Aquilina ordered Kalshi to stop offering sports event contracts to state residents on June 29. The court later extended the order and gave the company until Aug. 12 to geofence the state or face fines of $500,000 per day.
Meanwhile, in New York, U.S. District Judge Analisa Torres denied Kalshi’s request for a preliminary injunction on July 7. The court found that the company had not demonstrated a likelihood of success on its argument that federal law preempts New York’s gambling statutes. The ruling allows the state to continue enforcing its gambling laws while the case proceeds.
Google has not disclosed whether its state-by-state restrictions are related to court rulings, regulatory actions or other legal considerations. However, all four states currently excluded from prediction market advertising have taken enforcement action against prediction market operators or challenged the legality of sports event contracts.
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