The consultation seeks feedback from industry stakeholders on proposals that will improve how operators, and gambling businesses in general, act on information about a consumer’s vulnerability.
Feedback will be taken on how operators can improve their interaction with customers most at risk of problem gambling, and the best course of action suitable to prevent such harms.
The Gambling Commission is also calling for views on customer affordability conduct assessments at thresholds set by the commission, and evidence on what the thresholds and nature of the checks should be.
The commission said the reasons behind the consultation stem from evidence that the current thresholds for action by operators are currently too high and not effective at preventing harms to vulnerable customers.
Gambling Commission executive director Tim Miller, said: “Whilst some operators have continued to improve their customer interaction processes, our evidence shows that many online operators are not setting thresholds for action at appropriate levels.
“We are clear on the need for gambling companies to take further action and that the Commission must set firm requirements to set consistent standards.”
The consultation will run from 3 November through to 12 January 2021.
