Published
Sports Betting

Fonbet becomes official sports betting partner of AC Milan

Fonbet has been announced as the official sports betting partner of Italian football club AC Milan in the Russia and Commonwealth of Independent States (CIS) region.

acmilan

The Russian-based sports betting operator’s new partnership with the Serie A leaders will see the Fonbet brand become visible in the region during AC Milan home games, as well as on the club’s official website and mobile app.

The club said the deal is built upon “innovation, passion and responsible entertainment” while the partnership will aim to popularise the sport in the Russia and CIS region.

The two are also working together on unique promotions for its customers and will produce exclusive content for AC Milan fans in Russia and the CIS countries.

Fonbet chief marketing officer Alina Yakirevich said:We are delighted to announce the beginning of such a significant partnership for Fonbet. This new agreement with AC Milan leads us to a higher international level.

“Fonbet is one of the most innovative brands, not just in Russia, but also in the CIS region. This new partnership will help us strengthen the image of a solid and leading betting company.”

AC Milan chief revenue officer Casper Stylsvig added: “Football is driven by emotions and passion and this strategic partnership allows us to share our global growth path with one of the most innovative and solid brands in Russia and the CIS region.”

Fonbet, which is considered to be the largest operator in Russia, is also an official sponsor of the Russian national football team.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...