The online casino comparison site, which launched in the UK in 2017, entered the US market last month after securing a licence from New Jersey’s Division Gaming Enforcement (DGE) and thus launching in the state.
The launch allows players in the Golden State to use Bojoko to search for online gaming sites which meet their preferences.
The affiliate’s chief business officer Joonas Karhu believes the US is where the greatest opportunity lies within the industry and is confident Bojoko’s model will work just as well in the country, as it does in the UK.
Speaking to Gambling Insider Karhu said: “We believe that the US will become the biggest regulated online gambling market in the world so the opportunity on the table is as big as it gets. As more states see the benefit of regulated online gambling, more states will legalise the activity.
“This will undoubtedly take several years but momentum is now very much behind regulated online gambling in the US and we are thrilled to have made our debt in New Jersey with more states to follow was we work through the licensing process.
“Based on the growth we have received in the UK market among operators, suppliers and most importantly players, we believe our model will work just as well in the US market. Our ultimate aim is to help players quickly and easily find gambling sites, regardless of the market they are in.
“We will take the same approach to the US edition of Bojoko to ensure that players are protected at all times and that they always gamble safely and responsibly.”
