Pragmatic Play expands Broadway gaming agreement

By Gambling Insider

Pragmatic Play has reinforced its relationship with Broadway Gaming after taking its slots live with the operator.

Broadway Gaming is one of the largest bingo networks in the UK. Its customers will now be able to play content provider Pragmatic Play’s range of slot games.

This offer will be available to Broadway Gaming consumers on all five of its bingo sites.

Through Pragmatic Play Enhance, users can also use the supplier’s drops and wins promotional tool as well as the Pragmatic Play replay feature.

Bhotesh Maheshwari, VP of commercial strategy and operations at Pragmatic Play, said: “Our bingo range is already live with Broadway Gaming and we’re delighted to take this agreement further, now including our slots portfolio as well. This deal is yet another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together.”

David Butler, CEO at Broadway Gaming, added: “We’ve already got a strong working relationship with Pragmatic Play after taking the supplier’s successful bingo offering, and it made sense for us to extend our product range to include slots.”


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