Originally scheduled to take place across 26-28 October, the decision has been made as Clarion adopts a pragmatic and measured approach to the return of in-person events, amid the ongoing Covid-19 pandemic.
“When the full scale of the pandemic became clear last year we took the decision to focus our resources and energies into three in-person events - the co-located ICE London and iGB Affiliate London, as well as iGB Live! in Amsterdam,” said Clarion Gaming managing director Stuart Hunter.
“Whilst we are not holding any other dedicated in-person events, we are launching ICE365.com, an advanced global gaming platform which goes live in April 2021. The ICE 365 content series will focus on key verticals, topics and subsets of the global gaming sector and will include dedicated Africa-focused content throughout the year.”
In light of the postponement, Hunter said that Clarion Gaming will continue to reach out to the global gaming industry. He also looked to the future and life after the pandemic.
“Our strong digital presence has been enhanced further with the launch of ICE Connect, which uses highly sophisticated matching algorithms, ranking and scheduling software, to match operators with relevant, industry-leading solution providers who can solve their challenges and help them run their operations more efficiently.”
“Looking beyond 2021 we will need to see what the future looks like post-pandemic and decide our strategy accordingly. The Clarion Gaming brands have been able to grow thanks to the tremendous support of our stakeholder communities and ICE Africa represents a powerful case study of that partnership and collaboration in action.”
