Majority of UK bettors want personal freedom and choice, Entain study shows

A total of 94% of British adults who bet at least once per month believe they should be free to decide how to spend their own time and money, a new study from Entain has found.

Majority of UK bettors want personal freedom and choice, Entain study shows

The figure is an increase from 79% in December 2020, prior to the latest lockdown which began in January 2021.

The Ladbrokes and Coral owner, along with CT Group, surveyed 2,000 Britons who enjoy placing a bet on something other than The National Lottery at least once a month. It comes as changes to betting laws are considered by the UK Government through the review of the 2005 Gambling Act, and as the UK moves slowly out of a national lockdown.

Key findings include 55% of respondents regarding betting and gaming as social activities which they enjoy with friends, with 25% saying they have made good friends through betting and gaming.

Over 90% of those who enjoy betting are sports fans, while 78% of respondents bet at least once per week, typically spending around half of what they might spend in bars, pubs and restaurants each week.

A total of 58% of those who enjoy betting see themselves as savers, with 84% having savings accounts. And 38% say they actively enjoy spending money.

According to Entain, the survey “reinforces that betting is a social activity that the vast majority of people enjoy safely and responsibly.”

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Peter Lynch
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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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