And the executive has plenty to say when speaking with Gambling Insider, on a broad range of topics spanning cash, digital payments, esports and the broader gaming market.
While McGeachin discusses Neosurf's digital payments growth at length, she is keen to assert that cash most certainly isn't dead, despite that being a more and more common opinion within our industry.
The Neosurf exec also insists the company has learnt a huge amount from various esports sponsorships, which includes hosting its own tournament within the vertical.
She is equally keen to point out that, in some sectors of the industry, an 'arrogance' has developed – something Neosurf is very much looking to move away from.
Click below to watch McGeachin's interview in full, in which she offers a wide range of opinions – and in some cases is certainly not afraid to go against the grain.
