Strategic synergy: Raketech acquires Infinileads SL

IGaming performance marketing partner, Raketech, has announced the acquisition of Spanish-based casino affiliate marketing company, Infinileads SL. 

pacfish

The deal forms a strategic milestone for Raketech as it takes the position of even more Latin American emerging markets, such as Argentina, Mexico and Peru. This comes in addition to Infinileads' core markets: Portugal, Spain and Italy.

This acquisition sees Raketech reach a goal of 5% in the group’s total revenues in this year’s Q4. The overall purchase price equated to 4.5m ($5.3m) on a cash and debt free basis, which will be payable in two instalments: 2.5m by closing 31 January 2021 and 2m by closing 31 January 2022. Based on performance measures over a period of 24 months post closing, there is a possibility of additional earnout payments. 

With Infinilead’s free-to-play casino game library driving high user engagement, it is expected to bring synergies to Raketech’s free-to-play portfolio. The acquisition of such affiliates will evolve Rakatech and its market over the course of 24 months. 

“With the acquisition of Infinileads, we significantly increase our geographical footprint, taking strong positions on the emerging Latin American market as well as Southern Europe,” said Oskar Mühlbach, CEO of Raketech.

“Infinileads' scalable product portfolio aligns well with our scalable platform strategy and they have proven that with relatively low investments and short go-to-market time, it is possible to take significant positions in emerging markets. I am very happy that, with the help of the Infinileads team, we can continue to scale the free-to-play concept to several new markets”.

Premium+ Connections
Premium

GammaStack

 
Premium

PIN-UP Partners

 
Premium

Imagine Live

 
Premium

1xBet Partners

 
 
Premium

Revsharks

 
Premium

RISK

 
Premium

Digitain

 
Premium

Lynon

 
Premium

Galaxsys

 
Premium

Sport Generate

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...