Marketing and analytics platform provider, Intelitics, has been granted a vendor permit by the Michigan Gaming Control Board.
The permit will allow the company to work with licensed online sportsbooks and casino operators in Michigan.
Intelitics provides online sportsbooks and casino operators with a single platform that allows them to track, analyse and grow acquisition partnerships and campaigns.
The platform also offers collaborators the chance to access real-time data, which allows them to unlock hidden revenue and boost their ROI.
The real-time data hub keeps media buyers, analysts and executives "on the same page about spend and results."
CasinoAffiliatePrograms is powered and run by Intelitics; thanks to the partnership, the former has now made $70m in net gaming revenue by gaining 150,000 new depositing customers.
Allan Stone, Intelitics CEO, said: “We are thrilled to have been awarded a licence by the Michigan Gaming Control Board and to be able to partner with licensed sports betting and casino operators in the state for the first time.
“There are tremendous opportunities for operators launching into regulated states such as Michigan; but already we are seeing customer acquisition costs spiralling. To succeed in the long term, operators must find a more cost-effective way to acquire players.
“Our platform provides the real-time data, insight and reporting that operators need to do just that across all the channels they use to market to players. Operators in New Jersey, Pennsylvania and Colorado have already taken advantage of this, and now those in Michigan can too.”