Fonbet has announced a long-term sponsorship with Russian football team FC Rubin Kazan.

The company’s logo will be featured on the front of the club’s kit, with Fonbet branding to be displayed at Rubin’s home matches. The two groups are also planning joint collaborative activities and unique offers for fans as part of the deal.

“We're pleased to welcome the two-time Russian champion to our sponsorship family,” said Fonbet Director General Alexander Paramonov. “Under the leadership of Leonid Slutsky, Rubin has made its way back to the European stage and has set its sight on new victories. A brand new feature of the club is its fresh media positioning and excellent social media content.

“Kazan is one of Russia's main sports and economic centres. It's very important for our brand to have a presence in such a large region as Tatarstan and in the wide circle of Rubin fans. We wish the team a successful start in the RPL and UEFA Conference League.”

Fonbet is currently partnered with several football teams throughout Europe, including Real Madrid, PSG, Milan and PFC CSKA, as well as the Russian national team.

“Our experience with the best clubs in Russia and the world will help us fit right in with the Rubin family and, together with the team, make fans happy with lots of pleasant surprises,” a statement read.

Andrey Korablev, Commercial Director of FC Rubin Kazan, commented: “Fonbet is one of the key players in the betting market. It's a brand that's known not only throughout Russia, but all over the world, thanks to its work with top clubs like Milan, Real Madrid and PSG. We are confident that our cooperation will be as long as it is mutually beneficial.”