Playbetr aims to increase its popularity across Latin America via the Parisian club, especially in Brazil. This acts as a focus in securing exclusive marketing rights for its users.
On top of this, Playbetr will benefit from the installation of digital overlay technology at PSG's stadium, the Parc Des Princes, targeting Latin American audiences.
Alongside this, meet-and-greet sessions will take place, signed shirts and memorabilia will be available, and VIP seats will be offered at home matches. Parc Des Princes' private events will adhere to “money-can't-buy" experiences for Playbetr’s customers, clients and employees.
Marvin Jones, CMO of Playbetr, said: "We are proud to announce our partnership with the most elite and exciting football club in the world. In football, like in betting, performance is primordial.
“Paris Saint-Germain have built a solid reputation of excellence both on and off the field, and we look forward to extending the brand's influence even further across the globe."
An overall point that may be seen as significantly important is Playbetr’s access to PSG’s digital platforms. This includes gameday posts to promote exceptional offers.
The betting platform will additionally provide its customers with enhanced odds for matches and will collaborate on special promotions developed in association with the club.
As a new system, the first of its kind, France will display messages on LED screens around the pitch, geo-localising the adverts to the broadcaster's audience.
Marc Armstrong, Paris Saint-Germain's CPO, said: "We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club's first-ever official Latin American betting partner,
"We believe Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America.
“The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand."
