Pariplay's Fusion platform launches in West Virginia

By Isabella Aslam

Aspire Global’s Pariplay has been granted a full iGaming Supplier Licence in West Virginia, reaching its second milestone in its aims for US expansion. Pariplay can now offer local licensees its Fusion aggregation platform, bringing a rounded solution to operators.

After making its market debut in Jew Jersey, where content is already live, this is the second state entry for the company, with the supplier handed interim certification in West Virginia in January. 

With content from over 60 suppliers and over 100 slot games, unique and select partnerships have been picked for customisation targeting US player preferences, including exclusive games. 

Fusion, soon to be certified in the US, features a set of marketing engagement tools. These include: live tournaments, bonus engines, free spins and Spin That Wheel, a game proven to boost acquisition, retention and engagement rates. The platform also offers first-time operators and US land-based suppliers an out-of-the-box solution to help primarily establish itself.

Adrian Bailey, Managing Director at Pariplay, said: “We are currently making great strides with a business strategy for North America and have applied for licences in several states, as well as established fruitful relationships with local partners.

“A full licence in West Virginia is an important marker in the implementation of that strategy and we are delighted that our hard work is paying off, having announced several deals with operators and platform providers in the US.

“Integrations into the Fusion platform are extremely fast, flexible, and require a minimum effort from our customers and partners, so we are looking forward to working with local partners in West Virginia to provide them with a first-class solution to all their needs.”

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