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DT9 and GiG extend partnership for marketing compliance tool

DT9 Media will gain access to Gaming Innovation Group’s (GiG) marketing compliance tool, GiG Comply, in an extension of the companies’ agreement.

GiGComply

After signing a deal with Betway earlier this month for the use of its compliance tool, GiG has now extended its provision to the Malta-based affiliation company.

This tool, which GiG markets as a ‘self-service compliance solution’, lets operators scan thousands of web pages for content including links and iGaming code red words.

It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.

DT9 believes this will give the company a competitive edge. By allowing DT9 to establish custom search parameters, it hopes to guarantee partners are aligned with its vision and mission, ensuring it remains compliant and safeguards its partner’s licenses.

Andrea Centore, Managing and Finance Director of DT9 Media Ltd, said: “As an affiliation company we are constantly striving to enhance our affiliate marketing compliance.

“GiG Comply has proven to be the perfect solution to monitor the traffic sources of our affiliation network and we are thrilled to extend our partnership with GiG Media.”

Jonas Warrer, CMO at GiG, welcomed the extension of its partnership with DT9: “We are happy to extend our partnership with DT9 Media Ltd and look forward to continue supporting them in their efforts to enhance their affiliate marketing compliance.

“The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the iGaming industry.”

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