Published
OnlineBingoIndustry

888ladies and Red Rake agree partnership

888ladies has partnered with Red Rake Gaming for access to its most popular products.

888ladiesBingo
 

888ladies has partnered with Red Rake Gaming for access to its most popular products.

The former is a gaming platform designed specifically for women and this deal will allow its players to enjoy a selection of Red Rake’s biggest titles.

The female-oriented platform was added in 2008 to gaming giant 888’s digital roster in response to the perceived popularity of online bingo among women.

Players can choose from a range of bingo, slots and instant games among others and with this deal, the platform will see its offering expanded to encompass some of Red Rake’s most popular content.

These include the supplier’s newest releases, Fruits’n Jars and Nefertiti’s Riches, as well as its 6-reel slot, Mystic Lady.

Speaking about their partnership, Nick Barr, Managing Director for Red Rake Malta, commented: “We are thrilled to have partnered with 888 and its 888ladies platform. 888 prides itself on delivering the best gaming experience to its players, which coincides with Red Rake Gaming’s approach.

“We are focused on delivering the best player experience by ensuring players are engaged with our games through our myriad of features within each game providing players with varying journeys each time they play. We are very confident the 888ladies players will love what we have to offer.”

888 similarly expressed its enthusiasm for this new relationship.
 
Sivan Finn Shalev, VP of Bingo at 888, said: “We are very excited to be partnering with Red Rake Gaming to strengthen our product offering on the 888ladies platform. Red Rake’s approach to game development will help 888 continue our commitment to delivering an entertaining and varied gaming experience for our players within a safe and secure environment.

“We look forward to building on this partnership in the months to come.” 

This deal comes at a momentous time for 888, which recently acquired William Hill’s European assets from Caesars Entertainment.

 
Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium Connections
The Global Gaming Awards are the most trusted and prestigious Awards in the gaming industry, recognising and rewarding the strongest performers across the previous 12 months.
25 Sep 2022

Global Gaming Awards Las Vegas 2022: Full Shortlist revealed

Gambling Insider and Gaming America are delighted to share the Shortlist for the 2022 Global Gaming Awards Las Vegas.

Life after M&A

Pariplay CCO Enrico Bradamante speaks to the GI Huddle about...

Global Gaming Awards Asia 2022: Winners revealed

The winners of the inaugural Global Gaming Awards Asia have...

Coming to America

Interblock Global CEO John Connelly speaks to Gambling Insid...

The supplier story so far

Gambling Insider speaks with leading executives from Relax G...

Read Magazine

4 October, 2022

Asia bulletin: Tab NZ reports August turnover 6% below budget

Tab New Zealand (NZ) has attributed “continuing soft economic conditions” to a 6% shortfall in turnover for August.