888ladies and Red Rake agree partnership

By Gambling Insider

888ladies has partnered with Red Rake Gaming for access to its most popular products.

The former is a gaming platform designed specifically for women and this deal will allow its players to enjoy a selection of Red Rake’s biggest titles.

The female-oriented platform was added in 2008 to gaming giant 888’s digital roster in response to the perceived popularity of online bingo among women.

Players can choose from a range of bingo, slots and instant games among others and with this deal, the platform will see its offering expanded to encompass some of Red Rake’s most popular content.

These include the supplier’s newest releases, Fruits’n Jars and Nefertiti’s Riches, as well as its 6-reel slot, Mystic Lady.

Speaking about their partnership, Nick Barr, Managing Director for Red Rake Malta, commented: “We are thrilled to have partnered with 888 and its 888ladies platform. 888 prides itself on delivering the best gaming experience to its players, which coincides with Red Rake Gaming’s approach.

“We are focused on delivering the best player experience by ensuring players are engaged with our games through our myriad of features within each game providing players with varying journeys each time they play. We are very confident the 888ladies players will love what we have to offer.”

888 similarly expressed its enthusiasm for this new relationship.
Sivan Finn Shalev, VP of Bingo at 888, said: “We are very excited to be partnering with Red Rake Gaming to strengthen our product offering on the 888ladies platform. Red Rake’s approach to game development will help 888 continue our commitment to delivering an entertaining and varied gaming experience for our players within a safe and secure environment.

“We look forward to building on this partnership in the months to come.” 

This deal comes at a momentous time for 888, which recently acquired William Hill’s European assets from Caesars Entertainment.


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