With 20 years of experience working in entertainment markets, Crystal has become a specialist in globally representing and consulting with gaming clients alongside various casino development strategies.
Alongside this, SCCG concentrates on iGaming, investments, intellectual property protection and overall casino management, among other sectors.
Play Caller Sports stands as an engagement platform focused on sports betting, including fantasy sports. Recently in the US, sports betting sponsorships have been worth around $400m to football leagues. This agreement provides gaming experiences for NFL, NBA, MLB and international football micro-markets, including micro-markets.
Crystal said: "We are focused on aligning with the most innovative companies in the sports entertainment industry with broad applications to the casino gaming industry. Providing strategic guidance and business development support at the earliest stages of a company's development allows us to have a significant impact on its success.
"Play Caller Sports has a talented team that is focused on one of the most dynamic and fastest-growing areas of our industry. We look forward to introducing their innovative platform to our many strategic partners and influencers."
Recently, Crystal spoke to Gaming America on the priorities and investment required to align more effectively with professional sports to engage better with consumers, explaining the power and impact of professional sports sponsorships that are driving participation across all sectors of business.