DraftKings, Turner Sports agree deal with National Hockey League

By Isabella Aslam

DraftKings has announced a deal with the National Hockey League (NHL) to become an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the league in the US.

In addition to the deal, an agreement with DraftKings has been made with Turner Sports (including Bleacher Report) to become the daily fantasy sports provider and exclusive sportsbook for its private coverage of NHL. 

Jason Robins, DraftKings CEO, Chairman and Co-Founder, said: “The NHL has some of the most passionate fans in all of sport, and we are delighted to be working with the league once again while developing a rich and engaging viewership and content experience that matches this fanbases’ enthusiasm through our deal with Turner Sports.

“Over the years DraftKings has become a brand synonymous with sports, with a fan-first approach through real-money gaming options, and we look forward to collaborating with the NHL alongside Turner Sports and Bleacher Report to provide hockey fans with what’s next in sports.”

Raphael Poplock, SVP of Strategic Partnerships, Business Development and Content Acquisitions, said: “Turner Sports and Bleacher Report have become the home of innovative sports betting content and integrations across all our channels.

“Our agreement with DraftKings expands and strengthens our relationship, allowing us to further serve fans with the type of sports betting information, entertainment and quick-resolving betting options that we have pioneered.”

In April, Turner Sports entered into a multimedia rights agreement with the NHL. DraftKings will provide sports betting information and daily fantasy content in the arrangement with Turner Sports across its telecasts and Bleacher Report digital channels (including the B/R app). 

As a part of the deal, DraftKings will be granted access to NHL assets, which aid in the DraftKings product experience enhancement, including official marks and logos, sweepstakes and promotional efforts during the regular season, NHL All-Star Weekend and over the Stanley Cup, Playoffs and Stanley Cup Final. DraftKings will additionally offer a variety of content integrations across the league’s digital and media platforms. 

Keith Wachtel, NHL CBO and Senior EVP, said: “As we embark on what promises to be a thrilling 2021-22 NHL season, our partnership with DraftKings, as well as with Turner Sports, will provide for new and exciting experiences to deepen our fan engagement.

“We’re proud to welcome back DraftKings to the NHL family, and look forward to collaborating together with Turner Sports – one of our valued media partners – to develop unique and exciting content for our fans.”


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