Published
OnlineLand-BasedSports Betting

PlayUp granted full operational licence, launches in New Jersey

The New Jersey Division of Gaming Enforcement has granted PlayUp its full operational licence. With the company's growing list of regulated jurisdictions, it ticks New Jersey – the largest regulated sports betting markets in the US – off its list.  

kkoolliiooppoo

Since March, PlayUp was granted approval in Colorado, which soon paved the way for the New Jersey launch. This was always a top priority for the operator, announcing its partnership with the New Jersey Devils at the start of last season to "boost its brand awareness in the state."  

PlayUp can now target consumers in the Garden State as a certified online sports betting operator. 

Dr Laila Mintas, PlayUp USA CEO, said: “This is a huge milestone for our business. New Jersey doesn’t just represent the largest market in terms of revenue for any operator, but it also is an indicator showing the market.

“Both consumers and investors that we have, have cleared the most stringent regulatory standards in the world. We have aggressive growth plans for our jurisdictional footprint in 2022, and going into other states with New Jersey approval in our back pocket is a positive sign for other regulators.”

In August, it was announced that the state’s sports wagering handle hit $664m, with an estimated $613m coming from online platforms. These numbers grew New Jersey's year-to-date handle to $6.13bn, exceeding last year's figures. 

Mintas continued: “PlayUp is already working on adding an iGaming product offering in New Jersey and hopes to have regulatory approval in the future.”

The company remains confident that horseracing is an appealing product for New Jersey residents and has added fixed-odds horseracing to the company’s offering. 

Horseracing industry mogul Dennis Drazin stands sanguine in the ideals that the future of fixed-odds wagering is a promising one. He said: “The future of gaming will be to offer every type of wagering on an app 24/7. Horseracing offers a unique opportunity to offer content on racing around the world.

“PlayUp intends to enter the fixed-odds wagering market in New Jersey and throughout the US as the market grows.”

Premium+ Connections
Premium

Lynon

 
 
Premium

RISK

 
Premium

1xBet Partners

 
Premium

Digitain

 
Premium

PIN-UP Partners

 
Premium

Sport Generate

 
Premium

GammaStack

 
Premium

Galaxsys

 
Premium

Imagine Live

 
Premium

Revsharks

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...