Betway expands US and European footprint

By Dominic Marius-Markham

Betway continues its market expansion, with the sports betting brand arriving in Iowa and Poland.

The Super Group-owned company has gone live in the Midwestern state, joining Colorado, Indiana, New Jersey and Pennsylvania to form a body of up to 11 US jurisdictions where the business has access via a deal with Digital Gaming Corporation (DGC).

This comes amid plans from the group to go live on the New York Stock Exchange via a previously announced business combination with Sports Entertainment Acquisition Corp, a publicly traded, special-purpose acquisition company.

In addition, Super Group has secured a licence for Betway to operate in Poland, where the brand intends to leverage the “global appeal” of existing relationships, including its Bundesliga deals in neighbouring Germany.

“We are delighted to further Betway’s US presence with the addition of another live market there, as well as to enhance our formidable competitive position in Europe with the new licence in Poland.” said Richard Hasson, the President and COO of Super Group.

“This progress illustrates our focus and execution as we bring Betway, the premier and unified global online sports betting brand, to customers across markets and around the world.”

Super Group, which owns both Betway and Spin, a multi-brand online casino offering, is currently licenced in 24 jurisdictions, and maintains positions in several major international markets.

Hasson gave some insight into the company’s future, adding: “Heading into 2022, we expect the pipeline of new market expansion to be active and to continue both internationally and in the US, where the acquisition of DGC provides us access to a group of 11 states.

“In our core geographies, we continue to thrive with market leading positions, scale and financial flexibility, operating a proven, cash generative business.”


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