He will be responsible for overseeing the group’s financial operations as it “embarks on its journey from start-up challenger brand to being a major player in the fast-growing online casino market in North America,” a statement from the company read.
Vadenbring joins from gambling affiliate Acroud, where he has served as CFO since 2018. He has also held senior financial roles at Actic Group (publ), Deloitte and SEB.
“Gustav is a major coup for PlayStar,” said PlayStar CEO Per Hellberg. “He brings with him unrivalled experience in corporate finance and mergers and acquisitions which will prove key to us achieving our goal of becoming the preferred online casino brand in New Jersey and beyond.
“As a challenger brand it is important that we maintain tight control over our finances while also securing additional investment as and when required, and in Gustav we have someone that is beyond qualified for the job.”
PlayStar will aim to utilise Vadenbring’s experience in mergers and acquisitions when it launches in New Jersey in Q1 2022.
Vadenbring commented: “When I got the offer to build up something entirely new and unique together with an experienced team I knew I had to take it and join PlayStar.
“This is a bold and ambitious company that is looking to disrupt the status quo with an online casino brand and player experience the likes of which have never been seen before in North America and indeed the world.
“I am very excited and proud to be joining this amazing team of industry specialists and to be a part of what will be a hugely successful journey for the PlayStar brand and organisation.”
