PointsBet Holdings has been awarded a temporary supplier licence by the Virginia Lottery, to offer online sports wagering in Virginia thanks to an exclusive partnership agreement with Colonia Downs Group.
Since PointsBet is the official, exclusive sports betting partner of NBC Sports, this partnership will see the bookmaker use NBC Sports’ television and digital assets to promote its brand and wagering services in Virginia.
As part of the agreement, NBC Sports provides year-round, multi-platform media and marketing opportunities across its portfolio of events, including multiplatform gameday integrations across NBC Sports Washington, regional broadcast home to the Washington Wizards and Washington Capitals.
Additionally, PointsBet’s full Spanish-language functionality is set to reach Hispanic sports fans through Telemundo Deportes and Telemundo broadcast stations.
Johnny Aitken, PointsBet USA CEO, commented: “Being awarded the opportunity to offer PointsBet’s market-leading speed and ease of use, unrivalled slate of betting options, and overall, in-play excellence to the people of Virginia is a great achievement and responsibility.
"Alongside Colonial Downs, PointsBet is proud to partner with the Lottery in Virginia for our first lottery-regulated market license award. We couldn’t be more thrilled to further expand our exclusive relationship with NBC Sports – a staple to sports lovers in Virginia – and ultimately provide the great people in the state with the sportsbook they’ve been waiting for.”
Colonial Downs Group COO, Aaron Gomes, added: “We are pleased to help bring this gaming option, with an excellent reputation and track record in customer service and unique points of difference, such as their ‘PointsBetting’ platform, to our loyal customers and other gamers in Virginia.”