Shape Games comes to Colorado after receiving first US state iGaming licence

By Dominic Marius-Markham

Shape Games has been granted its first US iGaming vendor licence, bringing its services to Colorado.

The State’s gambling regulator, the Colorado Limited Gaming Control Commission, has given its approval for Shape’s licence application, setting the stage for future growth in the US.

Having already inked deals with major stateside operators such as Bally’s, the Copenhagen-based company is now positioned to further expand its footprint in the North American market.

“We’re very pleased to receive this approval as the first of multiple licences we are pursuing in order to be a leader in gaming services to the US market,” said Shape’s CEO Christian Risom.

“Colorado is one step in our plan to provide the leading consumer engagement platform for the gaming industry as it grows in the American market.

“Our clients say that our platform is the most modern, engaging and consumer-focused engine in the industry. That stems from our origin as a consumer app developer working with companies like Apple, Red Bull and Ikea.”

The Danish company has cultivated a reputation for reliability in Europe, having built applications for big-name businesses including Denmark’s state-run gambling operator Danske Spil. But with this latest development, Shape has firmly set its sights across the Atlantic.

Morten Tonnesen, Shape’s CCO, commented: “Our focus is on bringing consumer app best practices to iGaming for the benefit of our partner operators and their customers.

“The customisable apps are designed with user experience at the heart of the design process and makes our apps competitive with the popular entertainment apps that are vying for time-starved consumers.”

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