The deal, subject to a three-year extension, includes Scientific Games’ NextGen mobile app and customer management services.
The second-chance platform is set to launch in early 2022 with the Connecticut Lottery’s 50th Anniversary promotion as part of its strategic plan to expand digital player engagement.
Pete Donahue, Senior Director of Marketing/Interim Director of Sales for the Connecticut Lottery Corporation, commented: “Scientific Games has served as a valued partner for retail instant-win game sales since the early 1970s. Our players love Second-chance programs and we are thrilled to be able to provide more consistent, modern and meaningful engagements with our players. Our new second-chance platform and CRM tools will allow us to enhance our player relationships and the player journey.”
The new deal will offer the Lottery the chance to provide more promotions to its players via digital channels.
Amy Bergette, Scientific Games VP Digital Content Studio, said: “With Scientific Games’ second-chance drawing platform and services, NextGen mobile app and proven lottery CRM program, the Connecticut Lottery will further enhance player engagement with the Lottery’s brand and will move to a more sophisticated approach with digital campaign management.”
Scientific Games is the Lottery’s primary instant games provider via the Scientific Games Enhanced Partnership program, which includes product management, retail optimisation, advanced logistics and digital engagement.
The company is currently a provider of digital lottery games, mobile apps, player loyalty programs and other services in the US, with its first US digital instant game launched in 2014.