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Inspired Entertainment appoints iGaming executive Suki Sandhu

Inspired Entertainment has appointed Suki Sandhu as its new Director of iGaming Product Development, with the experienced executive starting his new role immediately. 

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The role’s responsibilities will include the innovation, delivery and growth of Inspired’s iGaming product lines. These include: the Virtual Plug & Play online and mobile solution and interactive games, such as slots and casino, and iLottery. 

Sandhu joins the company with 20 years of experience as a digital product executive, building product-driven organisations and taking digital products through the complete lifecycle: ideation, launch and growth.  

On his appointment, Brooks Pierce, President and Chief Operating Officer at Inspired Entertainment, commented: “Suki is an innovative and results-driven product expert who offers a strong balance among commercial, operational and technical capabilities.”  

“His leadership and proven track record in defining and launching industry-leading B2B and B2C interactive solutions for diverse organisations are exactly what we need to take our iGaming business to the next level.” 

Prior to working in the iGaming industry, Sandhu spent eight years working for online service provider AOL, and online business directory Yell. At the former, he was responsible for the launch of AOL Search UK, and at the latter, he oversaw the launch of the Yell B2B direct marketing e-commerce site. 

Earlier in his career, Sandhu was a partner with the Digital Works Group, where he ran Product Management and other consultancy projects for start-ups including Zeptolab, GameSparks and Bash Gaming. He also worked with credit agency Experian, where he helped launch the customer-facing product, CreditMatcher, online. 


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