Boxxer announces bet365 as Official Betting Partner for Amir vs. Brook fight

The pay-per-view event has been long-awaited. Khan and Brook will face off in one of the most talked-about match-ups in world boxing. Manchester’s AO Arena will host the all-British clash, seen as the biggest fight in the year. 

In the build-up to fight night, bet365’s odds will be promoted on Boxxer platforms, with exclusive in-play optimisations. The company will also feature across BOXXER’s social content which includes logo integration into a digital content series, as well as association with its performance prizes and exclusive content capture with talent. 

Ben Shalom, Boxxer Founder and CEO, commented on the partnership, saying: “We’ve been working with bet365 since our launch with Sky Sports in October, and we’re delighted to be taking our partnership to the biggest event in British boxing. They are leaders in their space and we’re looking forward to an iconic night together.”

A bet365 spokesperson said: “What a start to 2022 for bet365 and Boxxer! First, we have Eubank Jr v Williams in Cardiff on 29 January and then comes Judgement Day on 19 February.

“We are thrilled that the extension to our current partnership with Boxxer will launch with the most anticipated grudge match in recent boxing history, Amir Khan vs Kell Brook. The eyes of the boxing world will be fixed upon Manchester and we’re delighted that the bet365 brand will sit proudly beside our partners at Boxxer.”

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Isabella Aslam

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Isabella Aslam is a marketing, communications and content professional with experience spanning journalism, PR and digital engagement. She has served as a writer and contributor in the iGaming space, including byline and interview work in Gambling Insider and related industry coverage.

During her time contributing to Gambling Insider, Isabella brought informed perspectives on industry trends, commercial strategy and player-centric topics, engaging with senior figures and exploring themes such as safer gambling, customer growth and evolving market dynamics. Her work helped shed light on key developments shaping the global gambling and betting landscape.

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