The deal will see Spotlight Sports Group deliver a daily informative print product meant to cover upcoming horseracing and football.
Along with premium Racing Post insight, the new product will include racecards and betting editorial across important football matches from Spotlight Sports Group’s team of writers.
Spotlight Sports Group has been providing racing and sports products to licensed betting offices for over 25 years, and this new agreement will see Star Sports expand its retail locations to a total of 18.
Discussing the deal, Spotlight Sports Group Retail Director Alan Pepperell said: “Spotlight Sports Group is the trusted authority in the retail space, trusted by betting shop customers and has been proven over the past 25 years to drive engagement.
“We’re delighted to work with Star Sports and expand our offering across their retail suite. Retail has bounced back very strongly after the past two years and we’re delivering really innovative products to help the industry provide the best customer experience.”
Star Sports Head of Retail Matt Davies commented: “We know the history of Spotlight Sports Group and Racing Post in the retail industry.
“They are the standard for premium engaging content and we’re delighted to deliver their products to our customers. We’re constantly striving to improve our customer experience and the informative analysis provided by Spotlight Sports Group is the next step.’’
Spotlight Sports Group is a technology, content and media business that evolved from the Racing Post Group and offers content in over 70 languages.
