The online bookmaker’s deal with the Counter-Strike tournament organiser will now run until the end of the 2023 season.
Both groups will continue to create playable custom maps for players and fans, with Betway branding to be shown across all seven of BLAST Premier’s events in 2022. This includes broadcast content integration, social giveaways and fan-led activations. The operator will also own the Power Picks Prediction segment.
“We’re thrilled that Betway has committed to another two years with BLAST Premier, taking our partnership into a fifth year,” said BLAST Head of Brand Partnerships Oliver Clarke. “It highlights the symbiotic relationship we’ve built over this time, with Betway playing an integral role in the BLAST Premier experience.
“Their unwavering support for esports and Counter-Strike in recent times is hugely commendable. We’re really looking forward to continuing to work closely with them to elevate the partnership further over the next two years, with added focus on premium content and fan-led experiences.”
Betway has a strong presence in the industry through its partnerships with other esports organisations, such as NIP, BIG and G2 Esports.
Adam Savinson, on behalf of esports at Betway, commented: “Over the past three years, we have worked incredibly hard with the team at BLAST to create an innovative and synonymous partnership which leads the market within the esports sector.
“It brings me great joy to announce our renewal, and I look forward to taking our already successful partnership to even greater heights.”