On Air Entertainment expands UK presence with Betway and 32Red deals
On Air Entertainment has penned deals with Betway and 32Red to grow its UK footprint. The live casino studio will provide both companies with access to its blackjack offering for their British players.
Having previously partnered with the Super Group-owned Betway for other markets, this latest agreement will bring On Air’s live casino content to the operator’s UK-facing platform.
The studio’s deal with 32Red, meanwhile, represents the companies’ first partnership.
Both will receive a range of tables and the opportunity to “plug-in to many more live casino experiences” in the coming months.
“On Air have been a fantastic provider of live casino in our other markets, so it’s great that we’re able to extend that offering to UK customers through our latest agreement with them,” remarked Betway CEO Anthony Werkman.
“The online casino experience is important for our customers who will be able to enjoy our new premium content.”
Likewise, 32Red’s Commercial Operations Manager Adam Newnham, commented: “We are delighted to be able to offer our players the refreshingly new live casino product from On Air Entertainment via the Microgaming platform.
“We are extremely excited by On Air’s new live product, and we look forward to growing our portfolio of live games with them over the coming months.”
This announcement comes only weeks after On Air made its UK debut, streaming its casino content live from its “state-of-the-art” broadcasting facilities in Riga, Latvia.
On Air’s live blackjack offering was released in November 2021, while its new roulette game is scheduled to launch on 24 February.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
