The PGA Tour and NBC Sports have collaborated to launch ‘PGA Tour Pick’Em Live’, a free-to-play game available to players during professional golf tournaments throughout the year.
The game, which is developed by Low6 and powered by PointsBet in North America, is designed to tap into golf’s growing audience, offering fans the opportunity to get involved with weekly prizes and in-play games.
Among the prizes, a $5,000 cash competition will take place on a weekly basis, with the first such opportunity arising on 14 February.
Norb Gambuzza, SVP Media and Gaming, PGA Tour, commented: “We look forward to working with NBC Sports, PointsBet and Low6 to provide a free-to-play game for PGA Tour fans.
“Sports betting products in golf continue to experience tremendous growth so we’re excited to provide our fans with the option to experience exciting in-play games in a free-to-play environment.”
Golf fans can enter the competitions at any point during tournament week, making their selections on in-play markets, such as overall winner, group winner and head-to-head. The game operates on a points system, directly linked to live betting odds.
Jamie Mitchell, Co-Founder and CEO, Low6, said: “We are delighted to be launching this new Pick’Em game in partnership with NBC Sports, the PGA Tour and PointsBet.
“This product highlights our position as a world leader in developing innovative digital sports games and we look forward to engaging with the global golf market through PGA Tour Pick’Em Live.”
Eric Foote, CCO, PointsBet, said: ”At PointsBet, enhancing fan engagement across all markets is a key focus for us, and we’re excited to be working with Low6, NBC Sports and the PGA Tour on a product that does just that.
“As we continue to increase the number of in-play betting opportunities, ‘PGA Tour Pick’Em Live’ helps us redefine and elevate the way we interact with PGA Tour fans.”
Fans can access the game through iOS or Android versions of the PGA Tour app, or via the PGA Tour or NBC Sports websites.