Michigan is the latest US jurisdiction that Internet Vikings has entered, continuing the supplier’s ongoing North American expansion which began in July 2021.
The company called its entry a “carefully planned” move and said it now offers platform hosting services “in most … iGaming compliant states.”
Michigan ranks among the US’ largest iGaming markets, a fact acknowledged by Internet Vikings, who called the Midwestern state “one of the most sought-after in the country.” The Great Lakes State generated $121.8m in gross iGaming revenue for 2021, and the supplier is looking to claim its portion of this Michigan-shaped pie.
But its healthy revenues are not the sole draw for Internet Vikings. Alongside New Jersey, Pennsylvania, Wisconsin, West Virginia and Connecticut, Michigan specifically allows online casinos.
The company’s Head of US Expansion Elena Kvakova touched on this, saying: “In addition to high revenues, Michigan is one of just six states in America which specifically allow online casinos.”
She added: “Recognising the state as the next important strategic step in our US expansion, after studying the relevant legislation and obtaining the required documentation since April, we worked as a team to establish our next US base.
“We are extremely proud to be able to support our clients in multiple locations across the US and globally. I can confirm that we will continue expanding and growing both territorially and as a company.”
Headquartered in Stockholm, Internet Vikings has active operations on six continents.
