Jackpocket, which is live across nine US states and Washington DC, is a fully licensed third-party lottery app, allowing customers easy access to official state lottery tickets.
Having expanded significantly since its launch in 2021, Jackpocket has appointed Vartanian to further monetise existing operations, as well as support the expansion into additional states. He will also be tasked with launching the company’s upcoming loyalty scheme, as well as overseeing future product launches.
Pete Sullivan, Founder & CEO, Jackpocket, commented: “We are thrilled to welcome Tony to the team and bring his diverse expertise in growth marketing, product and monetisation to our Jackpocket lottery world as we continue our rapid growth.
“I've watched and admired what Tony has accomplished at Jump Ramp Games, and I know he shares our vision to provide our players with the very best user experiences and products in gaming.”
In his previous role, Vartanian led the user acquisition and mobile app publishing network, Jump Ramp Games. There, he was responsible for the monetisation and growth of the brand, and oversaw its acquisition by MobilityWare, in 2019.
Vartanian said: “Jackpocket is the proven leader in the digital lottery space, and I couldn't be more eager to join the leadership team at this time of exciting national growth and product expansion. Its drive to continually innovate and bring its customers new experiences at the intersection of gaming and entertainment is very much where I believe the market is headed.
“I look forward to building on the impressive momentum the Jackpocket team has delivered and capture the interest of this massive consumer audience we believe has more room to grow through digital products.”
