Published
OnlineCasinoMarketingIndustry

Niklas Lindahl named permanent CMO of LeoVegas Group

Long-time LeoVegas executive Niklas Lindahl has been promoted to the role of CMO on a permanent basis.

PermanentCMO

Lindahl, who specialises in European markets such as Italy, was made LeoVegas Interim CMO last August.

The exec has now been appointed full-time, however, following four years with the operator.

Lindahl has previously spoken passionately against increasing regulation in the Italian market, exclusively to Gambling Insider.

Although this was a view we challenged in the July/August edition of Gambling Insider magazine, Lindahl and other commentators have maintained that Italian regulators are harming the regulated marketplace.

LeoVegas itself, meanwhile, has gone from strength to strength, recently celebrating its 10-year anniversary.

Following its full-year results for 2021, the operator reported Q4 revenue of just short of €100m ($110m).

Reflecting on those results at the time, CEO Gustaf Hagman said: “US expansion, which is extremely interesting, our increased focus on sport and we have also started to build our own games. And of course, new geographies and brands, and there is much more to come.

“I think we are in the best shape ever to continue to expand and grow LeoVegas. The roaring lion is ready for another 10 years.”

Lindahl will thus have his hands full as he leads the brand's marketing worldwide.

And North American expansion is no longer restricted simply to the US, with Ontario having now launched its online casino market.

Unsurprisingly, LeoVegas was registered within the province as an iGaming operator in March.

Gambling Insider has reached out to Lindahl for comment.

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine