Published
OnlineIndustry

Playtech provides live game show for Ladbrokes UK brand

Supplier Playtech has launched a new, bespoke live game show, Well Well Well Live, for Entain’s Ladbrokes UK.  

playtech entain gi web image

Playtech’s new game, which was produced at its live studio in Riga, has been afforded the highest level of production and management, according to the technology supplier. 

The company boasts a product with specifically built features, which will supposedly bring a complete UX experience for players.

This built-in partnership between Playtech and Entain will utilise the Ladbrokes house brand, where the games Well Well Well Live and Rainbow Rewards will showcase new bonus rounds; Buckets of Gold, Rainbow Pays and Magic Reels.  

On Playtech’s latest game, Live Casino Commercial and Product Manager at Entain, Adam James Lahouiri, said: "We are delighted to bring the best of our in-house slots branding to a game show exclusively for the Ladbrokes brand; this cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes & CR games.”  

Head of Live Casino Innovation at Playtech Live, Kevin Kilminster, also commented: “We are honoured that Entain – Ladbrokes UK chose Playtech to build this bespoke Live Game Show; we always strive to deliver bespoke games to support our partners in delivering games which support their business strategies. 

“When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business.” 

Playtech’s latest game follows a series of other customised solutions delivered across the Entain Group, which includes dedicated tables such as Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive tables and the Elevation area. 

Premium+ Connections
Premium

GammaStack

 
Premium

PIN-UP Partners

 
 
Premium

1xBet Partners

 
Premium

Revsharks

 
Premium

Imagine Live

 
Premium

Digitain

 
Premium

Galaxsys

 
Premium

Sport Generate

 
Premium

Lynon

 
Premium

RISK

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...