CT Interactive and Playtech sign milestone deal
CT Interactive has signed a “milestone deal” with Playtech, with the agreement launching the supplier’s titles via the Playtech Open Platform (POP).
As noted by CT Interactive, the agreement enables the group to expand upon its current market share and launch its portfolio of games, which includes titles such as Lucky Clover, 40 Treasures, Win storm, and Chilli Fruits.
The integration process is already underway, with the titles to launch via the Playtech Open Platform shortly.
“We are delighted to have sealed the deal,” said Martin Ivanov, Director of Business Development Americas at CT Interactive. “We believe that our fresh content will be a valuable addition to the Playtech immersive portfolio of online slots.
“This is yet another important move in our strategy to deepen our international footprint, and I’m looking forward to exploring new business opportunities with Playtech.”
Through the Playtech Open Platform, CT Interactive will be able to reach major operators in Peru, Mexico, and Colombia.
The gaming content provider added: “Striving to secure further growth in more regulated markets, the company continues to offer exciting gaming products in new markets, which is part of the company’s plans for expansion throughout the year.”
Playtech Sales and Marketing Manager Andrew Muir commented: “We are happy to conclude a deal with CT Interactive. We are confident that our operators and their players will appreciate the addition of the titles to our platform.”
CT Interactive earlier this month signed a partnership deal with Aspire Global’s Pariplay Ltd, with the parties agreeing on extending the reach of the partnership to new markets such as Mexico, Romania, and the Baltic region.
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