FSport and Sweden’s TV4 enter fantasy sports partnership

By Gambling Insider

FSport, a gaming and media company headquartered in Helsingborg, Sweden, will provide its flagship fantasy sports product to Fotbollskanalen.se, a Swedish football-focused website.

Through a deal with TV4, a television network, FSport will supply both its FSport Free product and associated daily fantasy sports platform to Fotbollskanalen, which literally translates to “The Football Channel” in English.

Under their agreement, TV4 will promote the games on the website and social media under a soon-to-be launched new brand for daily fantasy sports, where people will be able to enter free-to-play games.

“We are looking forward to offering an exciting and entertaining fantasy sports game to all our football interested visitors,” said Pontus Fridberg, Business Development Manager at Fotbollskanalen.

“By launching this game with real-time action, we are creating added value and consolidating our position as Sweden’s prime digital football destination.”

TV4 ranks among Sweden’s largest media channels, while Fotbollskanalen receives on average 650,000 unique visitors every week, granting FSport considerable exposure from this deal and “potentially significant user growth.”

Staffan Lindgren, CEO of FSport AB, commented: “We are delighted to launch our games with TV4 and Fotbollskanalen.

“The agreement demonstrates the great interest in our proprietary gaming platform and marks a great leap forward for the establishment of daily fantasy sports in Sweden.

“Our fantasy format will reach an even wider audience, which will be beneficial for our entire business.”

This comes as Sweden looks to overhaul its self-exclusion platform, Spelpaus.se, with a refreshed website scheduled for launch at the end of this month.

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