NOGA: Dutch iGaming market sees no rise in new customers

The Dutch have not increased their gambling since the country’s regulated market launched last October, according to new figures from Ipsos and the Netherlands Online Gambling Association (NOGA).

NOGA
Listen To Article

A large increase in new customers has yet to materialise, contrary to some expectations. Approximately 11% of the Netherlands’ adult population has gambled online in the past 12 months, roughly the same level when compared to last year. However, of those who have played online since 1 October 2021, 78% have done so with licensed operators.

This means that “Dutch people who previously played online anyway now largely do so in a safe and responsible environment,” said NOGA.

Visits to illegal gambling sites, meanwhile, have decreased “drastically.” It would further appear that most players find gambling at an illegal site “risky,” though 70% of them “do not know how to distinguish a Dutch-licensed provider from an illegal one.”

NOGA also said Dutch citizens are more exposed to adverts for gambling, and that a “large part of the Netherlands” supports “far-reaching restrictions” on such ads.

This information came from the Online Gambling Barometer, an annual survey of the Dutch market conducted by Ipsos on behalf of NOGA.

Commenting on this year’s findings, NOGA’s Director, Peter-Paul de Goeij, remarked: “It appears that the channelling of players towards the legal offer is well underway.

“We must, however, do everything in our power to keep the 78% of players who have already been channelled to the local licensed offer, and make the last 22% that still gamble illegally, choose licensed providers.

“The Barometer also shows that 5% of the Dutch population belongs to the risk group for gambling problems, and among young adults this is 8%.

“It is this group that we must protect as much as possible against the risks that are inherent to gambling. This is only possible if they gamble with providers with a Dutch licence.”

Premium+ Connections
 
Premium

Lynon

 
Premium

Revsharks

 
Premium

Digitain

 
Premium

Imagine Live

 
Premium

GammaStack

 
Premium

1xBet Partners

 
Premium

Sport Generate

 
Premium

RISK

 
Premium

Galaxsys

 
Premium

PIN-UP Partners

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...