The Green Jade Arcade Lobby will initially go live with Soft2Bet’s Betinia brand in Sweden, where players will be able to enjoy titles such as Jade Puzzle, Casino Blocks, Galaxy Wing and Speedy Candy for the first time.
“I am delighted to see the Green Jade Arcade Lobby go live with Soft2Bet’s Betinia brand in Sweden,” said Green Jade Games CEO Ben McDonagh. “It has been four years in the making so to finally see it up and running is an incredible achievement and one that I and the entire team are incredibly proud of.
“Soft2Bet were the obvious launch partner for us, and it has been a pleasure to work with Daniel Mitton (Director of Casino) and his team. We are excited to now be able to showcase our Arcade Lobby to the rest of the industry and to be the change that we want to see in the online gaming space.”
Fully brandable and customisable, the Arcade Lobby aims to provide a dedicated space for operators to offer the provider’s arcade games to their players, with players also able to take advantage of special promotions, as well as track their progress on leaderboards.
Soft2Bet Director of Casino Daniel Mitton commented: “We love Green Jade’s Arcade product, and it is definitely the future of the online casino industry as we see it. We are early adopters of arcade games and believe that anything we can offer our existing players that is differentiated is a winner.
“In such a crowded market it is rare that completely new verticals such as this one comes along. This is why we are excited by the opportunity to use the Arcade Lobby to acquire new players and reach demographics that we have not been able to in the past.”
