Published
OnlineSports BettingIndustry

Mr Gamble study reveals surprise UK gambling habits

A new study presented by online casino comparison site Mr Gamble, working in conjunction with ICS-digital and Perspectus Global, has laid out a comprehensive outline of gambling habits in the UK.

mr gamble uk gi web image
Listen To Article

In a study conducted on over 1,000 UK gamblers, affiliate Mr Gamble revealed some key insights and statistical evidence.

According to the study, the most popular forms of gambling in the UK today are sports betting and online gaming, accounting for 39% each.

One surprising statistic was that sports betting seems to get more popular with age, with a rise from 31% in 18-30-year-olds to 53% in the 60+ age group.

Over 70% of participants, excluding the 60+ group, reported having gambling apps on their phone, with 91% of 18-30-year-olds using these apps.

Another interesting result was that 85% of women reported having these apps compared to 84% of men; this would appear to contradict the common perception of gambling being a male-dominated industry, albeit by a slim margin.

The study also looked at the spending habits of UK gamblers, finding that the average UK gambler spends £70 ($87.68) per week. London saw the highest average spend at £99 per week, followed by Yorkshire and the West Midlands at £74 and £71 per week respectively.

The report found that men spent an average of £20.30 more than women per week on gambling, with the under 50s group spending more than the over 50s group.

According to those surveyed, 70% of UK gamblers will stop after a loss and 58% will stop after a win.

When questioned about gambling resources, 78% reported never having to have used them; however, 74% were aware of how and where to access these resources if needed.

Finally, the report looked at attitudes towards gambling regulations, finding that 68% of participants believed these regulations should be tougher, with 75% of female participants saying so compared to 61% of males.

Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Light & Wonder
Westgate Resorts
Imagine Live
Live! Casino & Hotel Louisiana
GGA: EMEA 2025 Shortlist
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...