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Sportradar agrees short-form video content deal with France’s FDJ

Sportradar will supply Française des Jeux (FDJ) with automated match highlights as the French operator looks to deepen fan engagement for its sports betting brand, ParionsSport en ligne.

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Through their agreement, FDJ will leverage Sportradar’s live channel promotion service to provide ParionsSport customers with 30-second “near-live” video clips from various games.

Customers must subscribe to receive the short-form video content, which will be delivered directly to their mobile devices via push notifications.

The content is segmented according to customers’ betting preferences, said Sportradar, to create what it called “a highly personalised and immersive experience.”

“Through Sportradar’s market-leading technology, we’re able to provide FDJ with the necessary tools to engage more deeply and purposefully with their customer base of sports fans,” said Patrick Mostboeck, Global Director Video and Streaming Products at Sportradar.

“Delivering a personalised video highlight to customers directly is a very rich way of addressing them and facilitates a meaningful engagement opportunity beyond sending a push notification with a generic message.” 

FDJ will become the first French operator to incorporate Sportradar’s live channel promotion product. The service offers video content from top-tier European football leagues and cup tournaments, including Germany’s Bundesliga and Spain’s Copa del Rey.

Hugo Le Pierres, Head of Products, Offers and Services at ParionsSport en ligne, remarked: “ParionsSport en ligne is proud to offer our players a new ‘real-time’ video service in addition to its streaming offer.

“The automated match highlights provided by Sportradar have been highly appreciated by our players. We always strive to provide the best possible service and it is great to collaborate with our partners at Sportradar to be the first operator to offer such a content innovation.”

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