Published
OnlineMarketingSports BettingIndustry

Sportsbet adds ex-professional footballer Nwankwo Kanu to global ambassador team

Sportsbet.io has brought former Arsenal forward Nwankwo Kanu on board as a global ambassador, expanding the platform’s roster of African celebrity partners.

sportsbet io kanu gi web image
Listen To Article

The Nigerian ex-football player has agreed a four-year deal with Sportsbet.io that will see him feature across a range of promotions, alongside so-called “special activities.”

“Signing for Sportsbet.io was the perfect opportunity to join the crypto revolution,” said Kanu. “I’ve already seen how crypto can be a force for good in our world, with the Kanu Heart Foundation receiving significant bitcoin donations. I’ll be working closely with the team at Sportsbet.io to help spread the word.”

Founded in 2016 as part of Yolo Group, Sportsbet.io is a bitcoin-led betting site that is currently seeking to capitalise on the growing popularity of cryptocurrency in Africa, among other locations.

To this end, Kanu is the latest in a string of African celebrities with whom Sportsbet.io has partnered. Previous personalities include Kenyan rapper King Kaka and South African rapper Cassper Nyovest, as well as Afropop star Tekno Miles.

In addition, Sportsbet.io hosted an “Ahead of the Game” event in Lagos, Nigeria last month, where Kanu joined several hundred people to watch his old team Arsenal take on Manchester United.

As part of a one bitcoin (BTC) giveaway at the event, a 250-millibitcoin (mBTC) donation was made to the Kanu Heart Foundation.

“Nwankwo Kanu needs no introduction, he’s a true football legend and it’s an absolute honour to see him join Team Sportsbet.io,” said Albert Climent, Head of Africa at Sportsbet.io.

“More people around the world are learning that the best way to bet is with crypto. Keep posted for some very special promotions involving Kanu and our other fantastic ambassadors.”

Premium+ Connections
Premium

RISK

 
Premium

Lynon

 
Premium

GammaStack

 
Premium

Revsharks

 
Premium

PIN-UP Partners

 
Premium

Galaxsys

 
Premium

Sport Generate

 
 
Premium

1xBet Partners

 
Premium

Digitain

 
Premium

Imagine Live

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...