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Sportradar inks deal with Turkish Basketball Federation

Sportradar has signed its first major basketball partnership in Turkey.

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The company has inked a multi-year agreement with the Turkish Basketball Federation (TBF), securing the right to distribute betting video content and data.

In return, Sportradar will deploy its solutions, including data collection and integrity services, across several TBF leagues, installing the Synergy Automated Camera System at 27 venues around the country.

“We are delighted to partner with the TBF to deliver advanced data, analytics and technology solutions to further grow the sport of basketball in Turkey and drive new commercial opportunities by introducing Turkish basketball to a broader and more international audience,” said Jan Pommer, Sportradar’s Head of Sport Content and Partnerships, EMEA.

The leagues covered by this deal include Turkey’s first- and second-tier divisions, the Basketball Super League (BSL) and Turkish Basketball League (TBL), as well as all cup competitions, including the Presidential Cup.

Sportradar will have international rights to all BSL and TBL games starting this season, and domestic rights beginning in the 2024-25 season.

Hidayet Türkoğlu, TBF Chief Executive, said: “Today, it’s quite important and necessary to take advantage of technology in sports.

“By signing this agreement with Sportradar, we will have the opportunity to follow the developmental process of our teams and players by using the features of cutting-edge technology. We believe that our partnership with Sportradar will have a great impact on Turkish basketball.

“This agreement will move Turkish basketball one step forward in accordance with the Turkish Basketball Federation’s aims and vision.”

Last month, Sportradar agreed to supply French operator Française des Jeux (FDJ) with automated match highlights.

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