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OnlineLegal & RegulatoryIndustry

Leadstar Media's My Betting Sites goes live in Ireland

Leadstar Media has confirmed the launch of its online bookmaker comparison platform, My Betting Sites, in Ireland, marking the tenth jurisdiction in which the service has gone live since its inception in November 2019.

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After establishing itself in the UK, Canada, Kenya, India and Nigeria markets, My Betting Sites has gone on to break ground in additional territories of Australia, Ghana, New Zealand and South Africa.

Leadstar Product Director Jacob Ljunggren said: "My Betting Sites is performing well in some very competitive markets, catering to the online betting needs of punters in many parts of the world, and we see no reason why we can't do the same in Ireland.

"We've been following the online gambling industry in Ireland for some time, and now we're active we look forward to becoming the go-to source for reviewing and comparing top licensed Irish online bookmakers."

My Betting Sites Ireland intends to offer users an overview of regulatory developments, with information on Irish bookmakers' verification procedures and available payment options. The site will also provide concise guides to help users choose suitable bookmakers.

Ljunggren added: "The Leadstar way involves taking our users on a journey and leaving no stone unturned in ensuring online betting is fun but also safe. Educating users on the rules and regulations of the industry is a big part of what we do".

Leadstar has worked to expand the company’s offerings in the US market after obtaining licence approval in Virginia in December 2021. The company confirmed that US expansion is a crucial objective for 2022, as the country sees rapid gambling industry growth.

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