Evolution-owned Nolimit City signs casino deal with bet365

Software supplier Nolimit City has signed a deal with industry giant bet365, with the agreement taking the former’s content on the latter’s games vertical.

bet365 nolimit city gambling insider web image

Operator bet365 noted that it is now looking towards gearing up its gaming market share, and aims to grow its portfolio of studios with the addition of online suppliers, the latest of which is Nolimit City.

Nolimit City CCO and MD Malcolm Mizzi commented: “We’re left lost for words with this one! Having a direct partnership with a leading household name in the world of betting is something of immense pride and jubilation for us at house Nolimit. This shows how much we’ve grown and exceeded expectations over the years.”

A bet365 Spokesperson commented: “We’re excited to welcome Nolimit City into our portfolio of innovative and cutting-edge gaming content partners. With groundbreaking in-game features built in to exciting new slots, we feel that the partnership is a great fit into our exclusive Games product.”

Nolimit City was acquired by Evolution last month, with the latter paying €200m ($210.4m) upfront for the online slot games producer, with an additional €140m to be paid in earn-outs. It culminates in a total payable cash amount of €340m for all shares in Nolimit City.

Evolution noted that the acquisition aligns with its strategy to supply customers with "the best" gaming content, with Nolimit joining the likes of NetEnt, Red Tiger and Big Time Gaming in the company’s portfolio. Nolimit City titles include games such as Mental, San Quentin, and East Coast/West Coast.


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