Published
OnlineMarketingSports Betting

Rush Street expands throughout South America via deal with LaLiga

RushBet is extending its exclusive partnership with LaLiga in Colombia to the entire South American continent.

LaLiga

Rush Street Interactive’s brand has signed an exclusive deal with the Spanish football league for the next three seasons.

This deal will provide Rush Street with intellectual property rights for the league’s top two divisions, LaLiga Santander and LaLiga Smartbank. The rights include the use of team names, shields, players’ pictures and competition logos.

In addition, RushBet will gain access to ex-LaLiga players, giving customers of the sportsbook the chance have meet-and-greets etc with said ambassadors.

Elsewhere, RushBet will receive merchandise items (such as jerseys and balls from teams) to offer to customers at branding events, sports bars and other giveaways.

Valentin Birnstein, General Manager of RSI Colombia, commented on the deal: “LaLiga is one of the most popular leagues across the globe and we are thrilled to be able to bring our valued customers up close to this important league.

“We are committed to providing RushBet players with top-tier content and high-quality entertainment, and expanding our partnership with LaLiga helps to achieve those objectives.”

Oscar Mayo, Executive Director of LaLiga, added: “This newly expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer.

“As our fans know we have played with passion for many years, now, we are thrilled to share all the adrenaline of LaLiga with RushBet’s customers in Colombia and other countries.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...