Rush Street Interactive’s brand has signed an exclusive deal with the Spanish football league for the next three seasons.
This deal will provide Rush Street with intellectual property rights for the league’s top two divisions, LaLiga Santander and LaLiga Smartbank. The rights include the use of team names, shields, players’ pictures and competition logos.
In addition, RushBet will gain access to ex-LaLiga players, giving customers of the sportsbook the chance have meet-and-greets etc with said ambassadors.
Elsewhere, RushBet will receive merchandise items (such as jerseys and balls from teams) to offer to customers at branding events, sports bars and other giveaways.
Valentin Birnstein, General Manager of RSI Colombia, commented on the deal: “LaLiga is one of the most popular leagues across the globe and we are thrilled to be able to bring our valued customers up close to this important league.
“We are committed to providing RushBet players with top-tier content and high-quality entertainment, and expanding our partnership with LaLiga helps to achieve those objectives.”
Oscar Mayo, Executive Director of LaLiga, added: “This newly expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer.
“As our fans know we have played with passion for many years, now, we are thrilled to share all the adrenaline of LaLiga with RushBet’s customers in Colombia and other countries.”
