Blackhawk secures New York and Louisana gift card service approval

Payment solutions provider Blackhawk Network has obtained approval to provide its payments and sports betting gift card services in New York and Louisiana.

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After receiving the green light from the New York Gaming Commission and the State of Louisiana, Blackhawk’s Game On gift card, which features multiple sportsbook brands and allows consumers to top up their accounts with select sports betting operators, will be available to gamblers in both states.

Blackhawk MD of Americas Steve Dekker said: “As a branded payments provider for many top retailers, we’re bullish about providing our partners with the most compelling and on-trend gift card content, which now includes our Game On cards and other single-branded sports betting products.

"As New York, Louisiana and other states upon approval continue growth in the gaming category, we’re pleased to be able to provide retailers with another option for players to spend, budget and also gift the entertainment of sports betting.”

The Game On cards were first launched in 2020, and are now approved for sale at New York and Louisiana retailers. Customers can also access an egift option, which is available for purchase via the Game On website.

Players can use the cash associated with their Game On card to add balance to their accounts with a range of operators, including FanDuel Sportsbook, DraftKings Sportsbook, BetRivers and BetMGM.

Legalised sports betting continues to roll out across the US, with the Massachusetts House and Senate recently reaching an agreement to legalise sports wagering after days of heated negotiations.

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