Catena Media prepares to launch sports betting affiliation activities in Kansas

Catena Media is getting ready to launch affiliate services in Kansas next month.

catena media kansas gambling insider web image

The Sunflower State’s sports betting market will go live in September, following an announcement from Governor Laura Kelly last week.

From 1 September, operators will be permitted to accept wagers, with an official launch planned for 8 September – the start of the new NFL season.

As a result, Catena is finalising preparations to debut sports betting affiliation services in Kansas. The business has already made pre-launch offers available to operators, remarking that it has “detailed plans” for the state, as well as future US jurisdictions.

These include Ohio, Maryland and Massachusetts, of which the latter two are expected to launch sports betting in 2023.

In each state, Catena will aim to leverage the reach of its website portfolio, which includes LegalSportsReport.com, TheLines.com and GamingToday.com.

“Our strong portfolio of national and regional sites puts us in a solid position ahead of the huge customer acquisition period we see when any new state launches sports betting,” said Dustin Gouker, Catena Media Vice President of North America, Content.

“We are excited about this next wave of regulated legal online sports betting in the US.”

Earlier this month, the company expanded its strategic review. This was established in May to explore the sale of certain assets, and will now cover Catena’s entire European business.

Ultimately, the review is part of an effort to “free up resources” as Catena looks to take advantage of opportunities in other markets, including North America.

Catena also published its Q2 results last week, noting a 5% revenue drop.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...