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PGA Tour launches responsible betting media campaign

The PGA Tour has published the details of a new digital campaign, designed to educate golf fans and raise awareness of responsible sports betting practices.

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The campaign is in support of the American Gaming Association’s (AGA) responsible gambling initiative, ‘Have a Game Plan, Bet Responsibly.’

The AGA launched its public service initiative in 2019, with an initial debut at the Capital One Arena in Washington DC and the T-Mobile Arena in Las Vegas, before rolling out at various other sports venues.

The PGA was one of the first sports leagues to join the AGA’s initiative, partnering in January 2021. ‘Have a Game Plan’ now has support from organisations across the sports betting industry, including sports leagues, teams, media companies, gaming operators and suppliers.

The PGA’s campaign is set to launch ahead of this month's Tour Championship in Atlanta, with broadcasts planned across a range of Tour-owned media platforms, including BetMGM, betParx, DraftKings and FanDuel.

The campaign will continue through September, as the industry comes together to celebrate Responsible Gaming Education Month.

Responsible Gaming Education Month is an event planned by the AGA, intended to “promote gaming literacy and consumer education, elevate employee training, and work with partners to advance our understanding of responsible gambling.”

In June, the PGA Tour named bet365 as its Official Betting Operator, in a deal set to last through 2024.

Bet365 logos and branding will be displayed across the PGA Tour media locations, with the operator providing exclusive odds, leaderboards and player information to fans in the UK, Ireland and Australia.

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