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OnlineSports BettingIndustry

The Bills thumps the Rams and usher in new age of sports betting

NFL Geolocation betting volume rose to 22.6 million following the opening game of the new season, up by 77% from the previous year’s opening game.

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The Buffalo Bills thumped the defending Super Bowl champions the LA Rams 31-10 during the first game of the 2022/23 campaign, and Geocomply’s volume data indicates this will be the biggest season yet for the US sports betting market.

The data gleaned from sports betting markets across the US represents the first real life measure of gambling appetite for the next six months of American Football, which will finish with the Super Bowl in February.

Since the Supreme Court’s 2018 ruling – which allowed states to legalise sports betting – and the start of the 2018 season, data revealed New Jersey’s geolocation volume has increased by 550%. 

Meanwhile, sports bettors in New York also responded, as Geocomply revealed a volume of 3.7 million, following the Bills’ opener on Thursday evening.

The opening fixture came after a summer of legalisation and launches in the US sports betting market, with Kansas officially allowing sports betting to get underway from 1 September, and Massachusetts voting to legalise it in the state earlier before the summer recess.

BetMGM opened its first retail sportsbook in Arizona yesterday, launching the new location at State Farm Stadium – home of the Arizona Cardinals NFL team.

Following the launch, BetMGM CEO Adam Greenblatt said: "The BetMGM Sportsbook at State Farm Stadium is one of the most revolutionary additions an NFL stadium has seen in decades and unlike anything fans have encountered on gamedays. BetMGM shares the Arizona Cardinals' vision in pursuing new ways to break barriers and entertain fans."

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