Published
OnlineCasinoMarketing

Vanessa Hudgens joins BetMGM as Celebrity Brand Ambassador

Vanessa Hudgens has joined BetMGM as a Celebrity Brand Ambassador.

Vanessa Hudgens

The actress, producer, singer and entrepreneur will be featured in upcoming marketing campaigns, promotions and social media content for the operator’s iGaming and Casino platforms.

Hudgens is perhaps most notable for her role as Gabriella Montez in the High School Musical series, but has since appeared in several feature films, such as Spring Breakers, Bad Boys for Life and Tick, Tick… Boom!

She has also featured in live productions, including the Broadway musical Gigi and FOX’s Grease: Live and Rent: Live.

As well as acting and producing, she is a Co-Founder of Caliwater, Know Beauty and Thomas Ashbourne Craft Spirits.

“Vanessa Hudgens is extremely gifted and will be instrumental in BetMGM’s ongoing evolution as an entertainment company,” said BetMGM Chief Revenue Officer Matt Prevost.

“We look forward to the partnership and her support in our goal of reaching new audiences in unique and engaging ways.”

A statement from the operator on responsible gaming read: “As BetMGM continues to expand into new markets, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry-leading programme, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

“Through the GameSense integration within BetMGM’s mobile and desktop platforms, customers can directly access responsible gaming tools.”

Earlier this week, BetMGM partnered with NBC Sports, integrating its betting data and statistics on Football Night in America (FNIA), as well as other content across NBC Sports platforms.


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Bayes Esports
Gordon Moody
Affinity Interactive
Follow Us

Facing Facts: Online gaming trends in the last decade

Gambling Insider investigates the online gaming market, taki...

Taking Stock: Analysing online casino operator and supplier performance

Gambling Insider tracks online casino operator and supplier...

Moving the industry forward: Kindred Group’s Sustainable Gambling Conference

Back in March, Gambling Insider attended Kindred Group’s S...

Nothing is free: Analysing Brazil's sports betting laws

Brazilian lawyer Neil Montgomery unpicks all the technicalit...