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SBK launches new edgy on-brand commercial with Gary Pallister

Smarkets brand SBK has continued its latest advertising push featuring ex-Manchester United defender Gary Pallister.

sbk new campaign 1 gambling insider web image

After the controversial summer advertisement starring Smarkets CEO Jason Trost and featuring Pallister, which didn’t get past the UK clearance body Clearcast, SBK has brought back the ex-Manchester United man for its next marketing push, #GetGaryAJob.

The ad features Pallister attempting to get a job with SBK, while being humorously voted down by a hiring manager, lambasting Pallister for having no social following.

SBK CEO/Founder Jason Trost, who also starred in the summer campaign, said: “Anyone who has seen our recent ad will know we’re not interested in working with ex-footballers, but Gary wouldn’t let it go. I’m willing to give him a chance to prove his worth to us – at the very least I can say I admire his tenacity!”

Pallister added: “I can’t wait to get stuck in and show Jason and the team what I can do. They seem to be underestimating my talents, but I’ll show them what I have to offer SBK.”

The comments further add to the premise of the ad and match the tone set by the summer advertising campaign – in which Trost first slammed SBK’s competition, then the trend of hiring former footballers to promote products, while using a former football to promote SBK’s sportsbook.

The UK clearance body said the summer advertisement would 'bring advertising into disrepute.' However, the commercial was cleared to appear in London across a wide range of commuter locations – where a QR code will give access to the unedited ad online.

Gambling Insider will be analysing edgy and controversial advertising campaigns in the up-and-coming edition of our Malta Focus magazine.

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